The Metaverse is often referred to as the "next generation" of the mobile internet. In the metaverse, the physical and digital worlds merge in a connected virtual space; in the metaverse, technology is not just like the phone in your pocket, but an all-encompassing reality.
Fortnite와 같은 비디오 게임에는 메타버스가 있습니다. 플레이어는 디지털 이미지를 갖고 한 세계에서 다른 세계로 원활하게 돌아다니며 가상 상품을 구매하고 전체 가상 경제 시스템에 참여합니다.
Most recently, the Metaverse made a strong debut in major headlines following Facebook's July earnings call. Facebook's CEO at the time, Mark Zuckerberg, used the term "metaverse" 20 times in his hour-long speech. Zuckerberg then told employees, investors and analysts that Facebook was targeting more than just a set of interconnected social media apps. Instead, it will be a "metaverse company."
Zuckerberg는 기술 대기업이 Oculus VR 헤드셋과 같은 가상 현실 제품을 앞으로도 더 낮은 가격으로 계속 판매할 것이라고 말했습니다. 향후 수익은 주로 메타버스 자체 내에서 광고 및 디지털 상거래를 통해 생성될 것입니다.
In its recent foray into the virtual space, Facebook's treasurer, David Marcus, said the company's upcoming digital wallet, Novi, could one day be used to store NFTs (blockchain tokens).
메타버스의 콘텐츠 NFT화
When it comes to monetizing the elusive concept that Zuckerberg describes, we should turn our attention to Fortnite again. Fortnite parent company Epic Games generated 3 billion in revenue in 2018 from selling in-game accessories and non-functional skins to players. The company said in a statement that Epic's equity is now valued at 28.7 billion.
플랫폼에 Facebook과 Epic이 있으며{0}NFT(Non Fungible Token)가 널리 채택되고 있습니다. 동시에 Visa와 같은 다른 전통적인 금융 기관도 가상 세계의 물을 테스트하기 시작했습니다.
According to BitMEX co-founder Arthur Hayes, buying NFTs may seem commonplace, but people are often looking at their personal identity and self-awareness when buying. Today, people's social interaction is more online. This need for social signals has led to increased demand for digital collectibles (or NFTs). In a blog post, Arthur wrote: "In effect, you're throwing a thousand bucks, whether it's a Fortnite character costume, a pair of Balenciaga socks, or just in Ethereum. Bought 3 cartoon mutant orangutans - your goals are much the same.
"From an energy standpoint, NFT-licensed art is completely worthless, but it will represent the ultimate way to socialize flexibly in a purely digital world," Hayes wrote, "though for those who think Art Basel and the Venice Biennale To someone who is a cultural event, this may seem silly; but trading an infinitely replicable JPEG (electronic picture) on a blockchain is no dumber than a squiggly line on a canvas."
메타버스에 뛰어든 스타트업
That summer, the NFT bubble burst. Big-name companies are throwing away their armor and eager to absorb assets into future business plans. However, early-stage startup Atomic Form aims to be a "window to the metaverse" from the start.
공동 설립자{0}인 Garrett David는 고객에게 하드웨어 및 소프트웨어 솔루션을 제공하는 회사가 암호화 아트 쇼케이스를 통해 메타버스에 새롭게 진입하고 있다고 말했습니다.
"If you pay for an original Monet, you don't have it in your house in Hong Kong, London and Singapore at the same time. It can only be in one place," David said. "But that's actually why you're willing to buy it, because it's unique. We designed this product to cater to the need that these artworks have to be unique; and if it's not unique, we'll give It provides a unique serial number for you to look up."
Atomic Form's 27-inch digital display uses its hardware to connect directly to the blockchain, ensuring that all NFTs are verified. NFTs have a unique address and can connect directly back to their owners. Therefore, users cannot download content at will and project it onto their own frames.
Users attach their crypto wallets to the Atomic Form's hardware, which also allows them to lend their NFTs to other display owners, while prices can be set on their own through Ethereum's blockchain.
공동 설립자{0}} David는 전직 Bitcoin 광부이자 Columbia University Medical Center의 신경과학 연구원입니다. 10년 동안 그는 블록체인의 경제 및 설계 메커니즘을 탐구하는 데 관심을 가져왔습니다.
메타버스 데이터 노드 만들기
According to David, the mission of Atomic Forms is not just to monetize crypto art as a means of generating returns or reducing the cost of sales, as is often done with NFTs. Atomic Form's modules are just a step towards their "ultimate goal: to create a node of a metaverse that everyone can participate in, no matter what blockchain, product or operator you use".
"A more peculiar example is if you move an NFT from your wallet, that affects how the piece is displayed," David said. "It ruins the experience of people viewing an exhibition. So we created this company, Just to change that."
공동 설립자{0}} Isabel Kitts는 암호화폐 및 블록체인 분야에 중점을 둔 전직 저널리스트입니다. 그녀는 2017년에 Crypto Enthusiast News의 편집장이었습니다. 그 전에는 NYU에서 미술 마케팅을 공부했으며 Jonathan Adler와 함께 제품 개발 분야에서 일했습니다.
"I think people are essentially just looking for a solution to show their NFTs. Just showing it off is enough to keep a lot of people happy for a long time," Kitts said.
